Ah the sweet afterglow of Burning Man. It truly was wonderful being out there with all the Art and our Friends and the Freedom of Expression and the ADVERTISEMENTS.
Ads? Do you even notice them? Yes dear fellow citizens, I know it is shocking, just shocking that any for profit entity would attempt to stealth their name with viral marketing or otherwise sinister attempts at promotion into our fair event, but it is there. Now I do not speak for the ORG so this is all entirely my own blather, but I go to Black Rock City to escape the constant barrage of companies doing what Mr. LH mentioned so eloquently in 1998 “…they do these demographic studies, and they find out what people think they want, and then in a kind of séance they summon up before you the Ghost of Your Own Desire and they sell it to you.”
And what qualifies as corporate infiltration? Artists have logos. Big sound camps have logos. What if all the company does is give away a service like say, the people with the Bird Logo who Tweet? Their camp on Rod’s Road had their logo proudly emblazoned on their bus all week. Sure, Tweeting from the playa is a great way to let the world know what’s going on out there and the people with the Bird Logo who Tweet have been coming for a few years. And don’t get me wrong, I love them and all. Their ability to bring people together to overthrow oppressive regimes, to expose human rights abuses, to let me know when @Sn00ki is “gettin crazy w my bitch” and to organize all manner of Santas and Zombies for pub crawls is unmatched.
But that logo just kind of bugged me.
We don’t sell things out there, except ice and coffee and evidently that helps the local schools or something. We are a GIFT economy, not the V Festival. This isn’t Shakedown Street, this is Burning Man. And while those things have their place, we are intentionally different in Black Rock City.
See there are these 10 Principles and number three is this:
In order to preserve the spirit of gifting, our community seeks to create social environments that are unmediated by commercial sponsorships, transactions, or advertising. We stand ready to protect our culture from such exploitation. We resist the substitution of consumption for participatory experience.