“Like 4 Real” at Burning Man 2013 (photo by Yomi Ayeni)
Did you see the “Like 4 Real” art piece at Burning Man 2013? Did you hate it? Did you discount it as a publicity (or some such) stunt by Facebook, or a group of overly-enthusiastic Burners from Silicon Valley? You’re not alone. Turns out that was a common misconception.
DADARA (aka Daniel Rozenberg), the Amsterdam-based artist who has created over a half-dozen thought-provoking art pieces for Burning Man over the years, recently spoke in front of 1,200 people at the Royal Concert Hall for TEDx Amsterdam about Like 4 Real, his most recent offering.
It’s a wonderful talk (not to mention an interactive and participatory experience) about the principle of Immediacy, wherein DADARA provides insight into this provocative piece, including the socio-technical conditions that inspired it, the Likefesto, and the experience of displaying the sculpture at Burning Man.
Enjoy … and we encourage you to participate in the Like meditation at the end. Of course, if you’re so inclined, you’re welcome to “like” the Like 4 Real Facebook page. For real.
[The Reverend Billy Talen is the founder of The Church of Life After Shopping, a project of The Immediate Life, a New York based arts organization using theater, humor, and grassroots organizing to advance individuals and communities towards a more equitable future. Reverend Billy has been preaching against consumerism since 1996. This post is part of the Metropol Blog Series.]
And now, fresh from the “Condemned Diner Center for Urban Design” – a traumatized Burner jogs across Amsterdam and gives us a report of strange goings on. He needs so badly to get to Black Rock City this year, where he believes the nature of the staring eyes will change…
Photo by Amsters@m via Flickr
Today I jogged through Amsterdam from the Royal Palace on Dam Square to the mouth of the river. Like many European city centers, Amsterdam has evolved into a super mall, an old surface covered with the images of models posing with products, often in gigantic proportions. There is a spell cast on me, regardless of how much outright disgust I have for corporate marketing. By the end of the run, I’ve had thousands of these mannequin-humans stare into my eyes…
The expressions in the models’ faces are the whole range of human experience, from giddy to aghast. Whatever the emotion, they are intense. They make an emotional zone on the sidewalks or plaza before them. We are in the “view shed” of the eyes of these actors, who seem to see something unspeakably mesmerizing, shocking, threatening… Read more »