Global Leadership Conference report – what is a “leader” at Burning Man?
Burning Man, as a culture, now exists to various degrees from San Francisco to Singapore, from Korea and China to Israel, Africa, and Brazil. Around the world, everyone is attracted to the same flame.
But what does it mean to make the most of these communities? What does it mean, some 200 regional reps asked themselves in an afternoon session with Chip Conley, to be a leader in Burning Man culture? If we don’t want to replicate the old “command and control” style of leadership, if we want to do better, if we want to be “servant leaders” … what exactly do we do?
Conley – an entrepreneur hotelier, bestselling author, and member of the Burning Man Project’s board – responded by telling us to look to American psychologist Abraham Maslow.
Conley has considered Maslow to be a blend between his mentor and patron saint for decades. Conley ran his phenomenally successful business on Maslow’s principles, and was given access to Maslow’s diaries and papers by the late psychologist’s family when preparing his first book “Peak: how great companies get their mojo from Maslow.” He’s applied Maslow’s key concepts to everything from employee morale to finding personal fulfillment … and Burning Man. One imagines he’d buy a used car based on Maslow’s notes in the lining of a Blue Book.
It would seem hackneyed if it didn’t work so well. In fact, as Conley spoke about “servant leadership” in the context of Burning Man, I realized it’s hard to think of a more apt approach to what “leadership” means in Burning Man culture than Maslow’s. Read more »











