The [BRAF] helped Levi Strauss & Co. with their May 5th Community Day, during which Levi’s employees in San Francisco leave their regular office responsibilities behind and volunteer at Bay Area non-profits. BRAF was given a special role this year, supporting the company’s efforts to be better caretakers of the planet and reduce both water consumption and material waste in their manufacturing and ordering processes.
Over a dozen BRAF volunteers sculpted a literal “mountain” out of samples and scraps of Levi’s and Dockers that are produced each year to help demonstrate the scale of waste, the importance of reducing and re-using such items and
to encourage recycling usable samples vs. throwing them away. The mountain, which was installed at Levi’s Plaza was impressive, but represented just 10% of the some 71,000 articles of clothing samples generated each year that are otherwise unusable for Levi’s but perfectly good for other uses. BRAF was thrilled to be part of a project that is helping a major manufacturer in America to use creativity and art to inspire its employees to reduce, reuse and recycle. Everyone was so inspired and an absolute pleasure to work with!