Did you see the “Like 4 Real” art piece at Burning Man 2013? Did you hate it? Did you discount it as a publicity (or some such) stunt by Facebook, or a group of overly-enthusiastic Burners from Silicon Valley? You’re not alone. Turns out that was a common misconception.
DADARA (aka Daniel Rozenberg), the Amsterdam-based artist who has created over a half-dozen thought-provoking art pieces for Burning Man over the years, recently spoke in front of 1,200 people at the Royal Concert Hall for TEDx Amsterdam about Like 4 Real, his most recent offering.
It’s a wonderful talk (not to mention an interactive and participatory experience) about the principle of Immediacy, wherein DADARA provides insight into this provocative piece, including the socio-technical conditions that inspired it, the Likefesto, and the experience of displaying the sculpture at Burning Man.
Enjoy … and we encourage you to participate in the Like meditation at the end. Of course, if you’re so inclined, you’re welcome to “like” the Like 4 Real Facebook page. For real.