This year, The Burning Man Media Team is working as never before to support the artists of Burning Man. We’ve providing Media Relations support so that artists can get the word out to their local communities and to the greater world about the amazing work they’re bringing to the playa this year.
We recognize that most of the time, artists are so busy working on their art and fundraising that they don’t often have time to create a strategy for getting the word out about their pieces. This is where the Media Team has stepped up to help. Planning with the Media Team in advance can ensure that artists’ teams and our city’s amazing artwork get the spotlights they deserve, and that the presence of hundreds of journalists is a realized opportunity for Black Rock City’s art makers.
A group of top notch Media Relations professionals—all Burners—recently put a webcast on for artists bringing their gifts to the burn this year. Hosted by Los Angeles Burning Man Regional Contact Athena Demos, the panel’s focus was preparation for the Playa, and how to promote your art, your team and yourself during Burning Man. Here, we present you with our panel materials.
This audio file contains excerpts from our panelists. Read on for contact information for the Media Team, tips, a checklist, and videos of Burning Man Art Department and Media Team staff members and Art PR expert Paul Klein about on-playa Media Relations.
WEB CAST EXPERTS:
Cynthia Washburn, Poetic Kinetics (www.poetickinetics.com), Lynn Hasty, Green Galactic (www.greengalactic.com), Lucinda Michele, New Media Producer, Clear Channel Communications (www.clearchannel.com), Linda McWilliams, Reporter, LA Weekly (www.laweekly.com), Martin Burns, Reporter, Fox News Los Angeles (www.myfoxla.com)
HOW TO USE MEDIA MECCA ON THE PLAYA
• Make contact with art-pr here: art-pr (at) burningman.com to make sure our team knows about you and your work.
• Provide a folder of material for journalists (including press release, still pictures, contact information)
• Check in with Media Mecca on Playa and ask about Happy Hours and chances to meet journalists.
• Ask us about Media Mecca “Interview Training” advice so you give the best interview possible, if the opportunity arises.
CHECKLIST FOR PLAYA P.R.
__ Make a plan
__ Ask someone in your team to specialize in Public Relations for the art and team.
__ Write list of what makes your project newsworthy or special
__ Write good press release on your project.
__ Bring thumb drive with images of your build, your plans, any background info.
__ Bring camera and take some shots of your build and team.
__ Be reachable in case reporter expresses an interest.
__ Be ready with prompt follow up for reporter after event.
__ Produce press kit (including release, still photos, artist bio, team list) and provide
multiple copies to Media Mecca and your own PR specialist.
__ Attend Happy Hours (4:30-6pm) M-F at Media Mecca (Center Camp)
The folks at Media Mecca are ready to help you think through and act on this checklist. Please feel free to contact us via art-pr here: art-pr (at) burningman.com if you would like our Media Relations support.
ANDIE GRACE, Manager of Communications and the Regional Network, Burning Man
CRIMSON ROSE, Managing Art Director, Burning Man
BETTIE JUNE, Associate Director of Art Management, Burning Man
TOM LAPORTE, Manager, Media Mecca, Burning Man
MEGHAN RUTIGLIANO, Media Team Manager, Burning Man
PAUL KLEIN, Klein Artist Works (www.kleinartistworks.com)
Special thanks to our panelists, to Andie Grace, Crimson Rose, and Bettie June, Paul Klein, Paynie, The Red Loft (www.theredloft.com), John Fenoglio, Athena Demos (www.laburningman.com), Patrick Shearn, Kristoffer Taylor (www.streamguys.com), Stu Smith, Jim Graham (www.jgpr.com), Tom LaPorte and Meghan Rutigliano